Grzegorz Piechota: Reality check – making money with Facebook
Do you have a true platform strategy that focuses on the revenue opportunity?
Our recent WAN-IFRA Report, “Reality check – making money with Facebook,” focuses on the challenges and opportunities of working with not only Facebook, but other platforms.
Indeed, the data shows that monetising on Facebook directly raises a number of questions, but there are ways to use the platform to drive revenues, both directly and indirectly. Grzegorz Piechota, a platform researcher and longtime publisher, authored the report and will guide this webinar, focusing on some of the ways publishers are using the platform to help their bottom line:
- Publishers need to have a strategy. What’s yours?
- Analysing publishers’ strategies worldwide: four typical approaches
- How publishers are taking decisions
Join us on October 5, 2017 at 15:00 CET to gain crucial insights from Greg.
Don't forget to bring your questions for our Q&A session directly following the online presentation!