Digital is here to stay, but the big buck is not very easy to come by and mostly follow technology companies. Can this trend be changed. How to garner larger share of the revenue pie.

Go Local: Driving revenue with local communities. As technology makes inroads in every field - media, healthcare, transportation, food, just to name a few - consumer attention span is ever reducing with several products competing for that mind-share. Is delivering curated experiences and #hyper local experiences a strategy, a buzzword or the pure art of building great products?

More than 40% digital revenue for publishers is estimated to come from programmatic advertising and it is growing year on year. However, concerns over what inventory to put in programmatic in order to maximise the revenue remain a challenge. What are the challenges and insights to go programmatic.

Fireside chat: Varun Mohan, Head of Digital Revenue, Republic TV & Alap Ghosh, Managing Director, Jellyfish

WhatsApp and VR/AR in native advertising. Bloomberg | Quint has cracked the code to monetise WhatsApp chat app. Their WhatsApp chat is now a hit with clients and offer interactive real-time queries (a'la Messenger bots and more), personalised stock market watchlists and portfolios, daily podcasts, logo placements and brilliant viral subscriber recruitment strategies.

How to drive the change. BBC launched four newsrooms in India involving setting up new teams and taking in existing hands. The storis are created keeping in mind the local taste and flavour unique for every language. How did they do it.

Reader revenue strategies 

Digital media publishers face the similar issues with monetisation - falling ad revenues, content consumption on platforms outside your control and nascent subscription models. As a publisher, what are the revenue strategies that you can experiment with and how do you go about implementing them? Join us over lunch on 19th Feb as we discuss the various reader revenue strategies and how Quintype is helping publishers implement them across channels.

• Monthly/ Annual Recurring subscriptions
• Corporate / Student subscriptions
• Metered Paywalls
• Micropayments & Pay-per-article
• Memberships & Donations
• Ad free experience

Note: Limited seats only, Please send confirmation to [email protected]

Gender in the media. Does gender parity exist? Is workplace free from sexism and harassment. How can we improve the situation?

In collaboration with SAWM India   

The ‘first’ approach has evolved over the years. From digital first to mobile first, it has taken different shapes and approaches. What worked the best? Experiences from a newsroom.

Tailored front page news experience specific to the user needs, Schibsted Media has found the way by using machine learning combined with human judgement.

Partnerships for growth: Relying on readers and media syndication clients as customers is simply not enough. Successful media enterprises have partnerships with other publishers and non-media partners to seek out new business opportunities. How to approach working with partners.

2019 Elections – Dealing with key security and engagement challenges

Key Takeaways:

• Plan for unplanned - Cyber-attacks against media properties especially during elections are common than we think
• Anticipate – It’s not the matter of why or how, it’s about when you can become the next victim of cyber-attacks
• Identify variables, use cases and mitigating scenarios that can impact the site/app availability and experience
• Learn to measure impact of performance on revenue

Note: Limited seats only, Please send your confirmation to [email protected]