Faced with this new world, how to make a difference for yourself and your clients? Anna Arvidsson was Native Advertising Marketer of the year 2019, as awarded at Native Advertising Days in Berlin. She was on Digiday's list of top 50 Changemakers in 2018. She has built up an organisation of 60 people in 6 years working only with creative sales at Bonnier News Sales. So it pays to listen when she shares methods and advice on how to die as a hero and strike back at the algorithms that want to take your job. It’s all about the story experience!