DAY 3. SUCCESSFUL READER REVENUE MODELS IN THE ACTUAL CONTEXT
Many publishers have had to adapt and rethink their paid content strategy to the new circumstances. This journey will look at sustained growth in reader revenue models and the resilience of publishers and news brands.
Moderator
Director of Innovation and Digital Product, Vocento, Spain
LE PARISIEN'S ACCELERATED GROWTH THROUGH PREMIUM CONTENT
9:00 AM CDMX/10:00 AM BOGOTA · 12:00 PM BUENOS AIRES/ SAO PAULO · 4:00 PM MADRID
Le Parisien, is a local newspaper that covers local news about Paris metropolitan area as well as world news, with a daily circulation of 300,000 copies. In the past year, the newspaper has seen both, its number of digital subscribers and its digital revenues doubled thanks to an ongoing effort to produce more premium content exclusively for subscribers.
Le Parisien relied on a metered payment wall, and over time, started adding premium articles, which are only available to subscribers, making their site a hybrid between metered and premium content. Earlier this year, Le Parisien began to steadily increase the number of premium articles they published from 10 to 50 per day. Today, 90 percent of their new subscribers come through the premium articles
Referenten
Directora Ejecutiva - Editora, Le Parisien, Aujourd'hui en France, Francia