Publisher Toolbox: Getting users to come and stay: the Onet.pl case
Onet.pl is one of the most popular news portals in Poland, with 18 million unique visitors and billions of page views every month. However, keeping users engaged on their platform was a challenge for them. Part of the solution was to gain agility and efficiency in their editorial production. The other part was to deploy content personalisation and better engage with their audience. Here's the story of how they did it with the support of Ring Publishing.