Dick ten Bolscher (Project Manager Digital, Data & Insights at Erdee Media Groep, The Netherlands) will present the project of creating an integrated data platform together with MWM Insight. With improved digital functionality, data insights and best practice methods, Erdee Media Groep has been able to create fit for purpose tools for editorial and marketing and grow digital subscriptions. The result so far is a 100% increase in digital subscriptions and a nearly 80% increase in digital revenue. And a lot of actionable insights with which the newsroom and marketing can strengthen this growth.