Building a Data-centric Media Company: Data as a Revenue Stream
Moderator
Controlling data to control monetization
Media organisations create most of the data that feeds the digital economy thanks to the content they produce, but they capture just a fraction of its value. Capturing more value means tackling multiple challenges and expanding data management and AI. Vincent Martin will take you through the journey followed by Kompas Gramedia which incubated Jixie to develop new data capabilities for optimizing revenue of publishers.
Referenten
From an independent news company to building out a content, data and tech service group across Asia
TNL Media group started with a staff of three people, setting out to become an independent news platform for the Greater China audience to report only on newsworthy content with no political bias or corporate agenda. Now, seven years and multiple acquisitions later, it has a staff of over 200 in four offices, six different media brands, and subsidiaries with products ranging from mobile ad tech, Big Data market Research to AI Customer Data Platforms. CEO and Co-founder Joey Chung will narrate its natural evolution during these different stages of its growth.