Sessions 4

Niche Revenue Opportunities

Review sites such as Wirecutter of The New York Times, Asia's first content-commerce deals by Mediacorp which tap into the region's top digital marketplaces, and micropayments pay off for DailySocial.id - find out how to leverage your niche audiences from these early movers!

Moderator 

What Wirecutter Recommends

As e-commerce revenues exploded during the COVID-19 pandemic, Wirecutter’s brand of service journalism was at the forefront of helping people during this critical time by recommending the best products and providing practical advice. Find out how this New York Times company has scaled their success over the last 10 years with affiliate marketing as its primary revenue source, while staying grounded with the same unbiased and rigorous commitment in reportage as its mothership. Wirecutter’s Director of Business and Development Partnerships, Leilani Han, shares her advice for publishers venturing into this space.

Referenten 

  • Director, Business Development & Partnerships, Wirecutter, A New York Times Company, USA

Elevating publisher-platform partnerships with creative content-commerce collaborations

Riding on the stunning growth in eCommerce and media consumption, Mediacorp has harnessed its core strengths in storytelling, transmedia reach, and celebrity talents in performance-driven marketing partnerships with Asia’s top eCommerce players. Find out how it’s diversified its digital audience touchpoints with innovative solutions to amplify engagement and effectively drive sales for clients.

Referenten 

  • Dasheng Toh
    SVP - Head of Commercial Planning and Solutions, Mediacorp

Micropayments as a revenue stream

In a country where up to 70% of users are not willing to pay for content, DailySocial.id has been able to generate 10X RPM (revenue per thousand impressions) compared to programmatic display ads, since it embarked on a pay-per-view model in November 2020. Surprisingly, 71% of its payments come from local Indonesian e-wallets.

Referenten 

Shariff