Monetising Video and Audio
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Founder, FoolishCareers.asia podcast and newsletter
How innovative ads are propelling NPR's podcast revenues
US-based National Public Radio (NPR) saw its podcasting revenue grow 10x between 2015 and 2019, and it's expecting a growth rebound this year, post-pandemic. Podcasts are now nearly twice the size of its network radio business. Find out what's fuelling this roll and what's popular with sponsors and advertisers.
Referenten
Chief Operating Officer, NPM (NPR), USA
Covid19 crisis? Not a problem for Total Video strategy!
Croatia's No.1 media outlet, 24sata, embarked on its Total Video strategy in 2019. Matej Lončarić describes how this No.1 media brand in the region for Gen Z and Gen Alpha - Joomboos - became the most-watched video channel over its rivals, successfully monetised its videos, adopted linear TV's Gross Rating Point ad metrics, and grew its revenues by 35% in a pandemic year. The next big plan for this six-year-old outfit: go global, of course!
Referenten
Director of Video Operations and media brands JoomBoos & miss7, 24sata, Croatia