Sessions 20

Deep Dive | Global Insights for a Successful Subscriptions Model

In this session, Arun Venkataraman and Sheena Bhalla will share insights from the Google News Initiative's reader revenue initiatives from around the world, including the latest insights from the Subscriptions Lab in Latin America. Topics include the engagement factors that drive likelihood to subscribe, developing a premium content strategy for subscriptions, and optimizing your paywall strategy.

Hosted by

Moderator 

  • Data & innovation Strategy, Google News Initiative, APAC

Referenten 

Shariff