Sessions 26

Reuters Digital News Report APAC Highlights - Trust, Pay & Gateways | Publisher Case Studies on Subscription Pricing & Retention

This session starts with a look at the future prospects for journalism and the business of news in APAC, followed by details of The Economist's retention strategy and then Amedia's "Journalism as a business" idea, where paid offers were developed through strategic management of data.

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Highlights from Reuters Digital News Report: trust, pay, and gateways in APAC

The pandemic has reminded much of the public of the value of independent professional journalism, convinced a growing minority in some countries to pay for it, as well as accelerated the shift to a more digital, mobile, and platform-dominated media environment. This session looks at key highlights from the 2021 Reuters Institute Digital News Report with a special focus on APAC markets covered and the future prospects for journalism and the business of news in the region.

Referenten 

  • Director, Reuters Institute for the Study of Journalism, UK

Retention strategy at The Economist

Claire Overstall will explain how The Economist has turned from a strategy very focused on acquisition to a strategy of loyalty. She will present case studies on measures taken, what worked, or turned out to be unsuccessful. It includes a look at what she and her team are focusing on to further improve retention.

Referenten 

Amedia’s “Journalism as a business” idea: development of paid offers through strategic management of user data

A year-long churn-busting effort around engagement and loyalty has proven to be Amedia's most profitable use of such insights, saving the Norwegian publisher from a potential loss of 45,000 subscribers. Find out from Amedia's Chief Data Scientist, Igor Pipkin, how this was achieved.

Referenten 

Shariff