Session 2: Content Optimisation
What triggers customers to pay for digital content? Marketing digital content outside of the traditional media platforms and to new audiences is key to success in today´s media landscape
Content innovation: 360 video and animation
With the popularity of VR technology nowadays, we would like to to share our new initiatives applying 360-degree video & virtual reality animation in different types of news story.
Referenten
CMO, Next Digital Limited - Next Mobile, Hong Kong
Charging for online content
What triggers customers to pay for digital content? How to start charging on a free online news market?
Referenten
Product Manager Digital Paid Content, Impresa, Portugal
Aggregation and content partnerships
News Republic won the Best Mobile Media App at the World Mobile Congress 2015. It publishes 50,000 articles daily from 1,500 licensed content partners and has signed deals with Samsung, Acer, HTC and Sony.
Referenten
Managing Director and CMO, News Republic, France
Smarter monetisation strategies for digital media companies
Revenue models to successfully navigate the digital media revenue maze
Referenten
Vice President, APAC, Vindicia
Panel discussion moderated by
Referenten
Asia Editor, Storyful, Hong Kong
