THE NEWSROOM OF TOMORROW
14:00 hrs - Newsroom management: Big projects for small and midsized newsrooms
There has always existed a belief that a digital project will only be successful if it has a great amount of human and economic resources. However, various digital projects throughout the region can demonstrate that the cost / audience / relevance ratio evolves as we create content designed more demand than supply.
Referenten
14:45 hrs - How to innovate and create impact in local media: the case of Correio*
Referenten
15:30 hrs - Newsrooms in the new digital economy
When talking about newsrooms of the future we tend to think of a room full of technicians and systems in charge of writing, editing and reporting. What we propose is to think of a different approach: that of a digital newsroom, full of journalists, supported by technology and focused on a very specific focus: News & Audience First. This presentation will provide a thorough analysis of which are the pillars that support "the newsroom of the future" and how technology can strengthen the workflows it needs.