Session 5: Innovation in Digital Advertising
Develop efficient ad strategies for a mobile-first media environment, tapping on native and programmatic advertising. Keep premium pricing, and stay safe from market fraud.
Session intro: Compensation strategies for driving multimedia sales
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President, Lamb Consulting, USA
Programmatic ad strategy
How Asian media companies manage the migration of advertising spend in programmatic
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Head of Buyer Cloud, APAC, Rubicon Project
The Ad-blockers issue
The impact on publishers and advertisers. How is the industry addressing the issue?
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Director, Global Advisory - WAN-IFRA, Germany
Panel discussion on ad-blockers moderated by
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- President, Lamb Consulting, USA