Jean-Luc Breysse will share how the French newspaper has focused on growing its digital subscriptions to more than 100,000 since it launched its paywall in 2015. Le Figaro has opted for the freemium strategy, but has always been experimenting: in recent months, they went from having two different sites - one for the general public and one for their subscribers - to a single site, in which certain content is exclusive for subscribers. Likewise, they have opted to diversify their digital income. Being the fourth internet group in France in terms of unique users per month, they have been able to offer a series of services that provided good results: e-marketing, online ticket sales, weather forecasts and, above all, an agency service for tailored trips that have provided excellent results.