Towards diversifying advertising revenue
Despite the fact that traffic has grown exponentially for many media, this has not translated into an increase in digital advertising revenue. Advertising investment and the value of the CPM plummeted. Many media outlets have been forced to balance revenue, create new products and ad formats, and push sponsored content to overcome the difficulties they face.
TIME: 10:00 AM CDMX/ Bogotá · 12:00 PM Buenos Aires/ São Paulo · 5:00 PM Madrid
Moderator
Director, Digital Strategy, GFR Media, Puerto Rico
Innovating and diversifying
Investment in new formats has helped EL TIEMPO to create greater added value and boost digital advertising revenues. In this session Diego Vallejo will delve into what these formats are and how their value can be exploited to drive growth.
Referenten
CDO, EL TIEMPO, Colombia
Balancing the offer, reinventing the formats
For one of the most successful digital natives in Spain, El Confidencial, sponsored content and events represent 40% of its advertising revenue. Libe Bilbao will tell us how they have adapted to the drastic changes in the sector to get ahead.
Referenten
CCO, El Confidencial, Spain
