Andy has been passionate about the linkage between creativity and commercial effectiveness throughout his career. This led to his involvement in the APEX awards, South Africa’s equivalent of the Effies, almost 15 years ago.  He has served as Chair of the APEX Jury for over 10 years, and in 2015 was chosen as a judge in the Creative Effectiveness category of the Cannes Lions Festival of Creativity, which is recognised as the world’s premier creative awards programme. 

He began his career as a brand manager, but after seven years in marketing management, chose to move to the advertising side of the fence, joining Ogilvy & Mather in Johannesburg. 

In 1997, Andy co-founded Yellowwood Brand Architects, the first specialist brand strategy consultancy in South Africa.  Yellowwood became part of the TBWA Group in 2009 and is recognised as a leader in its field across Africa.  Andy remains involved as Chairman of Yellowwood.

He recently received a Lifetime Achievement Award from his peers in the brand communications industry.