Andy Wylie is the Head of Data and Analytics for New Zealand Media and Entertainment (NZME).  NZME is one of New Zealand's leading media companies with a porfolio encompassing many of New Zealand's most popular print, radio and digital brands.  

He has over 14 years of media experience with companies such as MSN and Yahoo! New Zealand where he lead the Ad Operations and Marketplace teams.  He started at NZME 5 years ago running the Digital Ad Operations team when the increasing convergence between Ad Technology and Data prompted a shift of focus into Data and Analytics. 

In the past two years as the Head of Data and Analytics, he has revitalised the NZME data strategy and rebuilt the NZME data stack with new integrated solutions across ad serving, analytics and data warehousing.