As Senior Vice President of Sales, Bas is responsible for leading Piano's growing European business, building on its position as the preeminent digital content monetisation and audience intelligence platform used by the world’s leading content companies –– including The Economist, Axel Springer, Egmont Publishing, and The Spectator. Based in Amsterdam, he works closely Piano's London and Bratislava teams to build out the company’s European sales and service offerings.

Bas joined Piano in 2018 with a proven track record, having previously been the Director of Sales for the EMEA region at Magento Commerce, a leading provider of cloud commerce solutions. As a member of this company's key leadership team, he grew the Sales team significantly across EMEA during his tenure at Magento