Basant Rathore is the Sr VP, Strategic Planning, Brand and Business Development at Jagran Group. In his earlier stint on the Media Planning side of the business, he has worked at agencies like Ogilvy, Mudra, Mindshare and Madison where he’s planned and bought media for leading brands across diverse categories ranging from Chocolates to Automobiles. An alumnus of the Shri Ram College of Commerce and a first batch pass out of MICA, he has conducted numerous workshops for working professionals and has taught Media Management at MICA for over 10 years as a visiting faculty. Has been with the Jagran group for the last 13 years. Under him, brand Dainik Jagran has emerged as the most awarded newspaper brand in India for a range of consumer engagement initiatives with several award wins at INMA, WAN IFRA, Effies, Abbys, ACEF, Golden Awards of Montreux, Echo Awards, Kyoorius, and WOW.