Cecilia Campbell is a media journalist who has covered the news publishing industry internationally for the past 20 years, living in the UK and Sweden.

Cecilia has been part of the core team for the WAN-IFRA exec programmes on digital revenues and mobile platforms (now eRev) since the launch in 2006, covering industry reader revenue developments closely and building up a solid international network of leading media companies and professionals, particularly in the US and across Scandinavia and northern Europe. 

She has been a correspondent for World News Publishing Focus for the past 20 years, as well as being involved in WAN-IFRA research projects. In recent years, Cecilia has authored a number of our industry reports, including on Data Privacy, Ad Blocking and the 2017 iteration of World Press Trends. In 2018 she wrote Engaged Readers Don’t Churn – Retention Lessons for Digital Subscriptions, which gained international attention and has led to numerous consulting and speaking engagements for her at industry events around Europe.

Cecilia Campbell holds a BA in Journalism from the University of Gothenburg.