Matías Attwell has 21+ years of experience at Latin America's Internet industry and currently he's the Head of Large Publisher Solutions for Spanish Speaking Latin America at Google. Before joinning this company he worked for 15 years at Terra, where he was the Director for Argentina and he also lead its mobile businesses globally. He's worked as a journalist since the early beginnings of commercial websites in Latin America. In 1997 he was the Editorial Director at NewsClick, one of the pioneering services of information on the Internet across Argentina. From 1998 to 2000 he was the Editorial Director for Latin America at El Sitio, part of the team that lead the company's transformation into its IPO. He ocasionally teaches at FLACSO, where he jointly led a digital culture and intellectual property seminar, as well as in MIND/UdeSA.