Liu Mun Yin is Search Director at Wavemaker in Hong Kong. His previous roles include Digital Marketing Director at South China Morning Post, Online Product & Marketing Manager at Haymarket Media Group and Marketing Manager for CNNGo. He has acquired a wealth of experience from agencies and brands, in both Asia and the UK where he is from. Aside from those in the media industry, he has also worked for brands such as Xerox, Four Seasons Hotels & Resorts, Nord Anglia Education, Cisco and Huawei.

He is a seasoned digital marketing professional and strategic thinker who has worked through the transition from online marketing to digital marketing. His core philosophy is based around performance-based intent marketing, such as search and interest targeting. Technical knowledge includes SEO, SEM, social media, affiliates, email, PPC, price comparison, display advertising and analytics.