Novita Santoso serves Head of Audience Development at IDN Media and is based in Surabaya. For the last five years, she has been handling various digital marketing responsibilities at IDN Media including content distribution, social media, digital ads and search engine optimisation (SEO). Prior to join IDN Media, she worked as a book editor for two years, before moving to a local branding agency in Surabaya as a member of its research and development team for two-and-a-half years.

IDN Media operates IDN Times (news), Popbela.com (fashion, beauty, lifestyle), Popmama.com (Millennial parents), Yummy (food), IDN Creative (branded content), IDN Event, and IDN Creator Network (data-driven influencer network). IDN Media wants to bring positive impact to society and aims to demoratise access to accurate, balanced, useful and positive information and ultimately become the voice of Millennials and Gen Z in Indonesia.