Sivakumar Sundaram is a Fellow member of Chartered Accountants and the Cost & Management
Institute of India. Areas of expertise include Finance, Sales & Marketing, Business development,
M & A, Corporate Strategy & Planning, P & L responsibilities and now heading the Times of India
sales organization as CEC (Chairman Executive Committee).

Sivakumar Sundaram (Siva) is Chairman of the Executive Committee of Bennett Coleman &
Company Ltd. (BCCL) and a member of the BCCL Board as Executive Director. BCCL is India’s
largest media conglomerate, popularly called the Times Group.

Siva is a 30-year veteran of the Times Group, starting as a Management Trainee and working
across various corporate functions including Finance, Taxation, M&A, Group Strategy and
Innovation, Response (the Group’s sales organization) and Brand Capital, the Group’s investment
arm. During this period, Siva has been closely involved in the setting up of every new business of
the Group – from Times Internet to radio to TV and partnerships/joint ventures with international
media houses.

In his immediate prior role, Siva was President – Revenue, responsible for leading Response and
Brand Capital, which generated nearly 85 percent of BCCL’s revenues. He was instrumental in
setting up Brand Capital in 2005, a significant innovation in the global media industry, which now
has assets under management of nearly US$ 2 billion and an ecosystem of 800-plus clients. The
1800-plus sales team of Response manages relationships with over 50,000 advertisers in India
and abroad.

He is also a fitness enthusiast. He actively participates in marathons, triathlons around the world
and coaches aspiring enthusiasts in his free time.