Sylvia Alexandra Sudradjat heads IDN Creative, after eight years in multinational and local digital agencies in Indonesia handling everything from account management to user experience (UX) design, strategy and content. IDN Creative is the brand studio of fast-growing IDN Media, Indonesia’s leading multi-platform media company for Millennials and Gen Z. 

IDN Media operates IDN Times (news), Popbela.com (fashion, beauty, lifestyle), Popmama.com (Millennial parents), Yummy (food), IDN Creative (branded content), IDN Event, and IDN Creator Network (data-driven influencer network). IDN Media wants to bring positive impact to society and aims to demoratise access to accurate, balanced, useful and positive information and ultimately become the voice of Millennials and Gen Z in Indonesia.