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Through news media case studies and audience intelligence experts presentations, participants will get useful insights for designing and implementing their own full-fledge Data strategy. From selecting the tools and services adapted to their needs to defining and monitoring key analytics, participants will learn how to:
- Increase news content's impact
- Improve news production operations' efficiency
- Optimise users' conversion rate from occasional reader to subscriber
- Develop innovative products that meet audience expectations
- Streamline content distribution on social media networks
- Provide advertisers with relevant audience data that reflect actual media reach
- Enable programmatic advertising capabilities.
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