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Programme Outcome
This intensive learning and coaching program will accelerate the digital transformation of news organisations with:
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up-to-date knowledge and insight into how the world’s leading newsrooms transform into the 21st century;
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skills to develop a new editorial strategy and plan a content portfolio that fits different digital business models such as advertising and reader revenue;
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practical frameworks and best practices to attract, engage and retain audiences, and build relationships with subscribers;
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ready-to-implement proposals of new editorial products and services,
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management tools to help in the execution: re-organise the newsroom, plan new jobs, workflows and KPIs.