Today, L'Equipe is a global media company organised around its different formats: print newspaper, website, app and TV channel. While maintaining print, it is essential for L'Equipe to transform and become a subscription-first business. In my presentation, I will talk about how we managed to become more customer oriented, which is key to success and a real disruption for today's publishers. We are improving the way we transform our prospects into subscribers and retaining them afterwards. We will discuss customer journey, data, targeting, emailing, acquisition channels as well as content, customer experience and customisation.