As the advertising industry approaches the cookie apocalypse,  digital environments, (including CTV and mobile apps) will be an increasingly important part of advertising budgets, and publishers can play a larger role in shaping their future.

Given that the majority of digital advertising still relies on third-party cookies, it is time for publishers and advertisers to think how they can survive the demise of cookies. How will the end of third-party cookies affect stakeholders and the industry as a whole, including private platforms? How will the absence of third-party cookies affect the execution of digital advertising campaigns, what solutions currently exist to replace the use of third-party cookies, what industry solutions are currently being developed?, What are the opportunities available to publishers in terms of revaluing their Ad inventory?