As e-commerce revenues exploded during the COVID-19 pandemic, Wirecutter’s brand of service journalism was at the forefront of helping people during this critical time by recommending the best products and providing practical advice. Find out how this New York Times company has scaled their success over the last 10 years with affiliate marketing as its primary revenue source, while staying grounded with the same unbiased and rigorous commitment in reportage as its mothership. Wirecutter’s Director of Business and Development Partnerships, Leilani Han, shares her advice for publishers venturing into this space.