Driving digital revenue
Lugar:
ICC Durban, Hall 2 AF
A review of the changing mix of revenue, including advances in digital paid content models and the rising role of programmatic advertising and creative ad units. Includes a look at how The Economist Group is deploying its data strategy.
Moderador
President, Lamb Consulting, USA
Ponentes
Expert Advisor, WAN-IFRA & Senior Advisor, Schibsted, Sweden
Exec Director, Digital Revenue Network, WAN-IFRA
Chief Data Officer (Global), The Economist, France