The issue of ad blocking is complex. Beyond annoyed users and publishers losing revenue, there are many stakeholders: the ad block tech providers, advertisers, online retailers, platforms and anti- ad block tech providers. Publishers around the world are responding to the impact of ad blocking in different ways, from marketing actions aimed at moving mobile users into apps to individual or joint actions between medias inviting users to disable their ad blockers.

Special guest: Eric Tourtel will explain the actions taken on Teads' video ad formats in order to take into account the request from the users.