Audience development using Big data

Print or Digital, audience development is the primary goal of a publishing company. How the development of Big data analytics helps the news publishers audience development initiatives - A case study.

Edward Walker, Editor (Digital), Trinity Mirror Regionals, UK.

Award winning case study on User engagement

‘No more going to the jungle’ is the award-winning campaign from Dainik Jagran and is an example of fine reader engagement which won them award in WAN-IFRA's Asian Media Awards this year - A case study from Dainik Jagran on their experiences in reader engagement initiatives.

Basanth Rathore, Sr.VP - Strategic planning, Brand & Business development, Jagran Group.