Sessions 33

TECH AND TOOLS TO WIN IN THE DIGITAL ECONOMY

Lugar: 
Sala Federal

14:00 hrs - Performance as a key aspect of the growth of a medium

Can the speed of a site affect its growth?
A high level review on best practices in the field, how to reduce visitor losses and increase traffic. The impact on monetization. Cases of analysis, tools and new technologies (PWA).

Ponentes 

14:45 hrs - The economic impact of Adfraud, Brandsafety and Viewability in the Digital Advertising Industry: and how can the publishers leverage this new metrics.

Ponentes 

15:30 hrs - The Future for Digital Publishers : The Rapid Rise of Progressive Web Apps #PerfMatters

With the ever-increasing use of mobile devices for reading news and content on the go, the speed, performance, and overall user experience of a publisher's website can truly make or break a publication. We will dive deep into the latest and best-performing technology in the industry, PWA, and how publishers can maximize their user engagement and boost ad revenue through these exciting applications.

Ponentes 

Shariff