Session 5: Innovation in Digital Advertising
Develop efficient ad strategies for a mobile-first media environment, tapping on native and programmatic advertising. Keep premium pricing, and stay safe from market fraud.
Session intro: Compensation strategies for driving multimedia sales
Ponentes
Programmatic ad strategy
How Asian media companies manage the migration of advertising spend in programmatic
Ponentes
The Ad-blockers issue
The impact on publishers and advertisers. How is the industry addressing the issue?