What's New in Print
Lugar:
Room C 5-7 Ground Floor
Recent print trends include important newspaper redesigns (e.g The Guardian) and discussion on the impact of print advertising. Meanwhile there is “new” belief in the value of adapting news for kids and helping them understand what’s good journalism.
Moderador
WAN-IFRA
Will 2018 be a tipping point for print media?
Marketers and their media and creative agencies are reconsidering print as a crucial part of their media mix. Major advertisers have recently voiced their concerns over the structural weaknesses of digital media.
Ponentes
Managing Director, Print Power Europe, Brussels, Belgium
Former Technical & Production Director, The Times of India, India
Kids and their news: what works best?
Ponentes
Editor and Project Leader, Kruschel, VRM, Germany