The New York Times' paywall is undoubtedly one of the most renowned cases in the news media industry. Its total digital subscribers grew to roughly 2.8 million in the first quarter of 2018.

By the end of April, Dow Jones announced they surpassed their 3 million membership target. At the center of this feat, The Wall Street Journal's hybrid adaptive paywall designed to drive subscribers by adapting to reader behaviour and deciding how many free articles they should get access to. 

Hannah and Jon will provide a look at the inner workings of their companies' paid content strategy, with a focus on their acquisition efforts, the technology at work and the variety of paid products that add value to subscription and promote retention.