Sessions 16

Kings of retention - Global and Local

Lugar: 
Carnegie Hall - 30th Floor

Two fascinating cases that highlight different types of strategies to achieve a common goal: retention. These two companies (FT.com and Amedia) are smartly analyzing their loyal readers to provide them with better journalism and customized products and by doing so, obtaining impressive decreases in churn rates. 

Ponentes 

  • Paywall and Product consultant, former Director of Product at the Financial Times, UK
  • Vice President for Development, Amedia, Norway

Shariff