Brand Building and Reader Revenue
Lugar:
Auditorium, Ground Floor
The frontrunners in the deployment of a digital subscription strategy are working on improving subscription funnels and preventing churn. In parallel, alternative initiatives are emerging or taking off. The focus is still to incentivise readers to pay, but using different approaches.
Moderador
Exec Director, Digital Revenue Network, WAN-IFRA
Ponentes
Founder and Managing Director, Steady Media, Germany
CEO, Axate, UK
Director digital reader revenues, The Guardian News & Media, UK
Tables stakes: Focus on results rather than just process
Table stakes comes from thinking about strategy as poker. The speakers will share how Metro, local and regional newspapers in USA used this challenge centric method to achieve significant gain in traffic, engagement, subscription and diversified revenue streams.
Ponentes
Co-Founder, Table Stakes, USA
Executive Editor, Philadelphia Media Network, USA