Session 6B: Driving Editorial Decisions With Data
In the old days, the “editor’s instinct” was everything. These days, this instinct is supplemented with hard data and artificial intelligence to tell stories better and distribute them in a smarter and more effective manner.
Moderador
Useful Data for Editorial Decision-making - a Prelude to Full Mobile Personalisation
iTromsø Editor-in-Chief and CEO, Stig Jakobsen, will explain how his news group systematically gathers information which helps them make editorial decisions, and how they went from there to becoming the first newspaper in Europe with full personalisation of the mobile front: what works, what didn’t, and the adjustments made.
Ponentes
Driving Editorial Decisions With Data and Product Development
From editorial-driven to data-driven. How an 84-year-old vernacular newspaper in Singapore revamped its website and transformed itself to cater to the needs of its digital audience through data analytics and product development.
Ponentes
Data-Driven Journalism in Myanmar - the Challenges and Opportunities in a Developing Country
Data visualisation designer and open data advocate Yan Naung Oak will present examples of impactful data stories he has worked on with Myanmar newsrooms and highlight the challenges faced, including getting access to data, lack of data literacy, and security concerns.