Product roles have become paramount to news publishers. Great product teams can uplift an entire media organization. But building an elite product team is challenging, particularly for local publishers. 

How can local media companies hire strong product talent despite resource challenges and stiff competition for these assets? Once teams are assembled, how can product leaders activate these essential functions to spark transformation companywide? How can they drive a customer-first mindset that pervades all aspects of the organization, creating products and experiences that users love (and will pay for)? In this session, digital leaders at large North American media companies share their vision for building strong product cultures.