Four media outlets in four very different markets share a common point: they clearly bet on growing their digital audiences as a monetization strategy. In this session they will share how they have managed to be among today's leading news portals in terms of audience in their respective markets with the use of cutting-edge technology, effective strategies for content distribution, agile teams, the launch of new verticals, creativity and monetization through advertising and branded content; they will share the challenges they have faced in that process as well.