The challenges of deploying a reader revenue strategy in Latin America
Lugar:
Grand Ballroom
Several news media companies in Latin America have deployed a subscription model in the hope of building their reader revenue models. Some companies are starting to see encouraging results. Three participants of the GNI LATAM Subscription Lab, launched jointly by Google News Initiative (GNI), WAN-IFRA and Mather Economics, will share how this initiative has helped them strengthen their subscription strategies.
Moderador
Editorial & Digital Director, National Geographic España, Spain
Ponentes
Head of Digital and Audience, Folha de S.Paulo, Brazil
Editorial Director, Reforma, Mexico
Co-founder and CEO, Nexo Jornal, Brazil
Global Strategy Lead, Google News Initiative, USA