iZooto, the owned audience marketing platform for media publishers is focused on helping publishers build, engage and retain their audience using web push notifications. With iZooto, publishers are able to invest and lay the foundation of a marketing stack that helps them to win their audience’s attention - a mission-critical task as publishers step out of the shadow of walled gardens. Started in 2016, iZooto has quickly grown to a market leader position in Asia with customers across the region. Over 15,000 marketers and editors use iZooto to push over 12B Notifications every month to engage, retain and monetize their audience. iZooto also works with partners including Taboola, Pubmatic helping them tap into push notifications as a media inventory.