Adam Blenford is Bloomberg's digital managing editor for news in EMEA. Based in London, he oversees output and audience engagement for the EMEA regions across Bloomberg's consumer news website, app and social platforms. Previously he spent 11 years at the BBC, covering global news online as a reporter and editor. He was BBC online news editor in Washington DC from 2011-13, and worked on digital video innovation and multimedia storytelling before joining Bloomberg in 2015.