Adolfo Cano has a B.A. in Marketing and is one of the founding partners of a project that started as a website to later become an international technology and entertainment development company: Cultura Colectiva. As a young visionary, he gave life to one of the most important digital media project for his generation through the creation of quality content for millions of readers. He has left his mark in a new international cultural industry that grows exponentially. Currently he manages the business development area of the company.

One of the keys elements of the development of Cultura Colectiva has been the ability to analyse the market, meet the needs of the hypermedia user and finding inspiration in creativity and change. The motto of Cultura Colectiva is to Create, Innovate and Entertain, since all of these are elements necessary to build a true cultural industry. With more than 21 million followers this digital media is considered the best valued digital native project in Mexico.