Al is the founder and CEO of Loomi.ai, London based deep-tech startup creating personalised digital assistants that can act as PAs, democratising access to administrative and research help through artificial intelligence.  Al is a business leader, technologist and digital transformation evangelist with an extensive experience across multiple sectors covering leadership roles in technology and marketing. Al started his career in technology building digital solutions for some of the largest brands like Toshiba, Samsung, Vodafone and M&S.  More recently spearheaded digital strategy for one of the most successful UK startups IHS Markit helping them grow to over $20B market capitalisation and employing over 15,000 people.