Alap Ghosh is Managing Director for Jellyfish India. Alap has 19 years of experience, 12 years of which have been in digital marketing. Previously, Alap has worked for agencies GroupM and Komli and adtech solution providers Directi and Enpocket. In his last role, Alap ran his own consultancy, Syntropic Systems, which worked with publishers, broadcasters, ad tech companies and brands, helping them succeed at digital strategy, consumer growth, data strategy, product management and digital transformation. He has converted over 250 brands from vanilla performance buyers to high efficiency, RoI conscious, broad spectrum digital investors. Alap is a certified trainer for advanced digital marketing and is currently a visiting professor for digital marketing at IIM Bangalore.