Alejandro Lladó is Grupo América’s Digital Business Director. Under his management, the group decided in 2017 to innovate with a new product, UNO. Primarily focused on audiovisual content, UNO, which brands itself as “Argentina’s first native mobile media,” publishes content on its mobile site and on a variety of social media channels. The desktop version of the site features a scrollable image of a mobile phone on a green background, replicating what the content looks like when accessed via mobile. UNO claims to attract around 500,000 monthly users to its site. More than 90 percent of them access the content via mobile, and upwards of 85 percent are between 18 and 34 years old.